In 2014, he was part of the 2014 annual Brown Bag AllStars A Year in Review mixtape which featured guest appearances from 50 Cent and Phantogram. On 20 November 2015, Koncept released a joint EP with J57 entitled The Fuel with preceding singles like “The Fuel”, “Porcelain”, “Excitement” and “Crazy is Beautiful” which were received to critical acclaim. The Fuel featured guest appearances from notable artistes including Hollis, Akie Bermiss and Dice Raw. In 2017, he moved to South Korea where he performed at several shows, featured vocals on Part Time Cooks “Calling Me” and then signed a record deal with Sony Music Asia and Vismajor Company, a Korean record label. On 9 June 2017, he released 14 Hours Ahead through his record label Champagne Konny Inc. with support from Sony Music Asia.

Koncept’s professional music career started in 2007 while working at Fat Beats. In 2009, he released a 13-track EP titled Resilience and went on to release Playing Life and More Than Meets The Eye EPs in 2010 and 2011 respectively. He made a guest appearance on DJ Concept’s Heavy Smoke album released in 2011. On 24 October 2012, Koncept released a single off his 2012 debut album Awaken titled “Watch The Sky Fall” with vocal appearance from Royce da 5’9″.

Koncept was born and raised in Queens, New York City. He went to high school in Warwick, New York and attended Community College in Burlington, Vermont where he used to DJ at nights. Koncept majored in Graphic Design. In 2007, he started working at Fat Beats, a New York City-based hip hop records store where he met producer and music partner J57 as well as the group called Brown Bag AllStars.

Keith Michael Whitehead (born October 10, 1985 in Queens, New York City, United States), popularly known by his stage name Koncept is an American rapper, emcee and songwriter. A former employee at Fat Beats, Koncept started out drawing graffiti and also had a short stint as a DJ before he went on to start writing songs and doing freestyles until he released his first EP in 2010 titled Playing Life. In 2012, he had his first break with his debut solo album titled Awaken which featured guest appearances from Soul Khan, Homeboy Sandman, Royce da 5’9″ and Sene with production credits from J57 and Marco Polo. In 2015, he collaborated with J57 to release an EP titled The Fuel which had its fair share of positive review from notable magazines including Respect Magazine, DJ Booth, HipHopDX and The Source.