The distinctive particularity of Pura Lopez shoes is the color spectrum of pastels, which vary depending on the season. Thanks to accurate calculations of the form construction Lopez manages to create the models with high heels and platforms without compromising the stability. Lopez chose her moto: “Your shoes should inspire you to walk” and her concept: “a shoe is a main accessory in the woman’s wardrobe” considering it to be an indicator between the platitude and elegance. According to Lopez “The shoes are communication.”

The average retail price of Pura Lopez shoes is about 250—350 euro.

On March 30, 2012 the Association of businessmen, professionals and managers recognized Lopez as the best businesswoman of the year.

In February 2012 Pura Lopez opens their first show room in the center of Milan.

In 2009 Lopez received Fuenso International Shoe Award.

From 2009 Lopez began to expand the bag line and to introduce them to the main collections.

Howbeit the most significant moment in Lopez’s career was May 22, 2004 – the wedding day of Letizia Ortiz Rocasolano and Prince Philipe, when the bride was wearing the dress of Spanish designer Manuel Pertegas and Pura Lopez shoes. Other guests followed the bride’s lead and wore Pura Lopez shoes as well: Infanta Cristina of Spain, Duchess of Palma de Mallorca and her cousin Alessandra of Greece.

In 1998 Pura Lopez represented the Spanish shoe industry in 1998 Lisbon World Exposition in Lisbon, Portugal.

In 1987 the concept of Pura Lopez brand was developed. The main figure is a woman of wide culture, fashion-oriented, very feminine whilst strong.

In 1986 Lopez joined her family business. She started working in the Department of Design, Development and Production for two significant collections: “Josephine” and “Academia”. Soon after her arrival the Lopez family changed their strategy and started a new ladies shoe brand.

In the summer of 1984 Lopez went to New York City, where she started attending a specialized course on Clothing Fashion Design in the Fashion Institute of Technology. A year later she went to Milan, to study footwear design and construction in ARSUTORIA School. That became a significant period in Lopez’s life. She stayed in every-day contact with the fashion world, often attended fashion shows and pret-a-porter runways to learn as much as possible about the trends and fashion world.

In 1981 she proceeds with her education entering the School of Arts and Design of Barreira in Valencia, where she studies Fashion Design.

In 1979 Lopez entered the School of Applied Arts and Creative Careers of Alicante to study the Interior Design.

Pura Lopez was born in Elche, Alicante, Spain, the daughter of Antonio Lopez Moreno, a shoe manufacturer who founded his Company as a family business in 1964 during the rapid growth of the shoe industry in [Spain].

Pura Lopez (born September 29, 1962, in Elche, Spain) is a Spanish shoe designer, director of the design department of the Pura Lopez brand. She is a shoe designer for Royal Family members and Spanish cinema.

Today the Pura Lopez brand is the basis of family business Dalph International founded in 1956.

But in all their glory the shoes appeared in the movie Manolete with Adrien Brody. Lopez was invited to create the design of the shoes worn by Penélope Cruz. The styles chosen for the movie reflect all the femininity and glamour of the 1940s women — the time when platforms, round pumps and high heels were especially relevant.

The production capacity of the company is divided into five lines up to 1800 pairs a week each.